THIS BUNNY IS GETTING CREATIVE

This bunny knows to work in the advertising industry one has to be at least some what creative. There are copy writers that create amazing pieces for banner ads and TVCs. But what about the account planners, we speak two languages (creative and business) and have to understand how to make something talk to the consumers.

As you all know, my invisible audience, I have been completing work experience at Softball Queensland. I created the event booklet cover for the masters competition. This took some time making it awesome enough but also towards a older demographic.

Current I am working on website banners. The Softball Queensland has one large site and many micro sites coming off it for extended information. The micro sites include the masters and umpires. Yesterday I uploaded the new banner which I created last week for the main site http://www.qld.softball.org.au And next week the micro ones will go up. Below is a sample of the banners I created but it looks more amazing when on the site blending in with the links and headings.

As always let me know what you think.

BUNNY IN THE MOVIE BUSINESS

This little bunny has been trying her movie making skills with family photos and short clips, think they are slowly getting better.

For my second last assignment, my group had to put together and pitch a campaign to Wotif about rebranding their image for a younger audience. For the actual pitch it was my role to complete a entertaining video about who our target audience was and their worst travel experience. This went along with our campaign slogan "Don't be that guy", suggesting that the consumer talk to Wotif to prevent the wrong unforgettable travel experience. Below is the video that was created.

THEME PARK BUNNY = BRAND ME

While eating a carrot the other day, this little bunny realised that this being a blog about what it takes to get into the field of advertising should include personal work.

I attend QUT and have completed assignments for units with serval real world clients, so I have decided to post some of my more special pieces on here. One unit in particular pushed the idea of Brand Me, and how I had to become the preferred brand against someone else in the advertising industry. This was the assignment that created the need for this blog.

This unit was advertising management where the report was to complete an situation analysis of the industry and the dream market we wish to work for. The current problem within that market, the objectives for Brand Me and the brand promise. My dream market is theme parks, with this report focusing on Village Roadshow Theme Parks, Disney Interactive Studios, and Universal Park & Resorts.

Below is my assignment, would have just attached it but only pictures can be.

PULLS A BUNNY OUT OF A MAGIC HAT

This bunny has been living inside a magic hat for the past three months. Sleeping beside a stack of puzzle pieces, running through piles of paper work and watching fireworks in the sky. Then was suddenly grabbed and pulled out to live in a whole new world, and is now feeling completely lost.

Living in two different worlds gets complicated when both need to be dominate at the same time. One seems to disappear for months and come out the other side empty. Do you give in to the one that pays the bills or the reason you are living, away from home, in Brisbane. Is there even time or me?

My first world is work, more work and stressing about work. I have two jobs at the moment, the first being a Subway Sandwich Artist and the second a Student Ambassador at QUT. For ages I have been getting a small about of shifts, which made it easier to juggle both worlds, but one event each year throws everything upside down..... BRISBANE RIVERIRE. 10 hour shifts, midnight finishes and 2am starts, in a nut shell simply crazy.

Across the universe in a different solar system is my other world. Uni on fridays, group meetings and updates anytime I am available. This is the future I want, and normally can handle. Meetings with lectures and redeveloping the current campaign several times until we come up we a USP that can only be used for that company. I also have work experience every wednesday at Softball Queensland.

But as soon as this month started everything is over. I am back down to a few work shifts and lots of time for uni and quite empty. I dont know if i prefer the months flying or this emptiness.  I have time for my pile of books and tv shows that I have pushed aside.

But now that both worlds have collied and the rubble has settled this bunny apologise, to her invisible audience, for doing an disappearing act, but she is now back.

CROSSWORD FOR A CARROT

This bunny love her puzzles; crosswords, find-a-words, arrow words, anything really. A puzzle that is not really known is nonograms (AKA Hanjie or Griddlers), which are logic puzzles in which the grids have to be colored or left blank according to numbers given at the side of the grid. It often reveals a hidden image, normally surrounding a theme or subject.

I try and complete one each day, going from magical beings to my favourite TV series / movies then to question puzzles, where you don't know the answer until you solve it. Its a personal competition trying to not only compete the puzzle but to get an above average score. I like to be the best. So I have created what this bunny believes is AMAZING. A nonogram that would appear in a print ad with instructions at the bottom of the page, on how to solve it, and to bring in the correct complete puzzle to (for example) any dymocks book store for 25% of your purchase. It would act as a driving tool, a call to action, with results being measured by coupons used. Possible channels could be the well known MX, which many public transport users grab, to read while in transit.

This picture may be too complex for first timers, but really its simple, its only 25x25 and one colour.

HOW ONE BECAME A BUNNY

This bunny loves her NRL, and obtained her nickname by following the South Sydney Rabbitohs. Watching the Rabbits true to their name bouncing on the field and making breaks, with the fans across Australia screaming both in the stands and at the TVs. How fun would creating a NRL campaign be, for the league or even the well known State Of Origin. But first this bunny's origins.

A common question I get asked is why the Rabbitohs? And the history of that is weird, complicated and special. Its known in the Burrow that one doesn't choose to be a Bunny but simply comes to be. They chooses you.  I was born and raised in Cairns, where its sunny 8 months, cyclone season for 4 months and HOT 24/7. And known Cowboy Territory. I was helping my poppy with his first laptop, and the magic of the USB, and my nanny was screaming at the TV behind us at the Cowboy vs Rabbitohs' game. Not knowing much of the NRL game I started going for the Rabbitohs, I dont remember who won that game, but the next day my poppy got me my first South Sydney Rabbitohs shirt. They choose you.

I learnt the game, the players and the atmosphere of the football game. Last friday night was the Broncos vs Rabbitohs game, attending the game with my advertising (95% complete) degree, I saw more than one normally does. Who attends these games??? Who would you have to advertise an NRL campaign to??? The insight I came to was "Sibling Rivalry". Brothers that go for different teams, boyfriends and girlfriends, little kids and whole families.

"Its Back! (short game clip) The game that splits marriages (picture of a couple in wedding attire back to back with their team scarfs, in the middle of the football field) (Clip of those two teams playing). Divides friends (group of friends eyeing each other off, in the middle of the football field) (Clip of those two teams playing). And is the creation of sibling rivalry (two young kids in different full supporter gear with rope holding them off each other, in the middle of the football field) (Clip of those two teams playing). Because we all know winning is everything (slow clip of one team member breaking away to score. At the word everything the crowd goes off and quick clips of a variety of teams scoring and fans screaming"

Its not much but its a TVC that this bunny loves.

BUNNY'S FIRST..... WEBSITE

Ones life is made up of a long list of firsts. This bunny took her first steps, played at her first violin concert, cheered at her first football game, bought her first car and now has uploaded her first Company Website.

I have been completing work experience at the lovely Softball Queensland for over half a year and was given the task to re-design their current Heat and Patriots Website. What a opportunity that is, many people design their own sites and have them on free domains or they have a pile of them saved on their computers but not me, and this was a challenge I was not going to say no to.

In the field of advertising and the fast moving past of this field one has to branch out and learn new skills to be more equip to fight the battles that are coming. This bunny now has website development on her skill set and about to move onto their social media sites. Yes I know every Generation Y child can tell you they know social media and many can maintain a social media site, but it is one thing to say you think you can and another to have the past experience with a company of this size.

If you wish to visit the site it is at http://qldheatandpatriots.com/  and please give me feedback, as that is the only way one can grow.

HOW IT ALL STARTED

There is one print ad or TVC that makes the advertisers of today become advertisers. This little bunny's was in 2006, with Rush's "Just A Little Naughty" campaign. It was developed at De Pasquale by copywriter/art director Grant Johnston, art director Cos Luccitti, producer Ellie Smidt with photographer Andreas Smetana.

From my previous post you know this bunny loves escaping in books and to create a print and bill board ad that allows this is amazing. For this campaign there were twists on three fairy tales: Cinderella, Red Riding Hood and Rapunzel, which all added something naughty. 

I personally love the Cinderella one, it responses to the insight of a little naughty, its classic storey tale but with a boot.

I have my ups and downs with Little Red. She seems to be to front on for the camera, a innocent look over the shoulder would have seemed more like her. I love the tattoo as her little bit of naughty.

Lastly Rapunzel, cutting her hair is against the fairy tale. Its not a little naughty but completely wrong, different colour streaks in her blonde hair would have been a little naughty. 

But what is that saying... actions speak louder than words. Well this little bunny accepts the challenge.

OPENING HER EYES

I close my eyes and imagine hoping through a open green field with grass tickling my nose in search for that perfect carrot, but as soon as i open my eyes I am thrown back into reality, I am going to graduate university at the end of the year and then what?

What a daunting realism I am faced with, but what does one do when they have graduated... move out of thier parents house? Done. Start buying really cool toys? Done. Find a real job? That there lies the problem... How does one little bunny stop sitting there munching on carrots and break into the field of advertising.

I keep circling this ring on my finger that has in-scripted on it "I believe in miracles" but what does that mean? Many understand the worlds but not what they are saying, believe it or not it is not a religionist thing. It simply means that I believe in highly improbable or extraordinary events and being the first from my family to graduate university is such an event.

So step one in finding a job. A famous saying is "live to work not work to live". I studied advertising for this reason, i love it, but if i could join two passions it would be theme parks and movies. I love the opportunity to create a fantasy atmosphere of another time and place, a world that one can get lost in and escape the normalities of day-to-day life. To see all this and advertise it requires someone that experiences these worlds but can also research, analysis, write and present.

This is a blog about me, a small bunny in a field of advertising. It will contain details about my personality, my interests in advertisements and overall a sense of me, which hopefully increase my brand recall among advertising agencies, both internal and external.

I aim not to be overlooked as a safe quite bunny but as a animal that is silent but deadly with secret fangs. One that has fairies soaring above her head and pirates that fight beside her, in a world were a little bunny is opening her eyes and about to take on the field of advertising.