HOW IT ALL STARTED

There is one print ad or TVC that makes the advertisers of today become advertisers. This little bunny's was in 2006, with Rush's "Just A Little Naughty" campaign. It was developed at De Pasquale by copywriter/art director Grant Johnston, art director Cos Luccitti, producer Ellie Smidt with photographer Andreas Smetana.

From my previous post you know this bunny loves escaping in books and to create a print and bill board ad that allows this is amazing. For this campaign there were twists on three fairy tales: Cinderella, Red Riding Hood and Rapunzel, which all added something naughty. 

I personally love the Cinderella one, it responses to the insight of a little naughty, its classic storey tale but with a boot.

I have my ups and downs with Little Red. She seems to be to front on for the camera, a innocent look over the shoulder would have seemed more like her. I love the tattoo as her little bit of naughty.

Lastly Rapunzel, cutting her hair is against the fairy tale. Its not a little naughty but completely wrong, different colour streaks in her blonde hair would have been a little naughty. 

But what is that saying... actions speak louder than words. Well this little bunny accepts the challenge.