For my second last assignment, my group had to put together and pitch a campaign to Wotif about rebranding their image for a younger audience. For the actual pitch it was my role to complete a entertaining video about who our target audience was and their worst travel experience. This went along with our campaign slogan "Don't be that guy", suggesting that the consumer talk to Wotif to prevent the wrong unforgettable travel experience. Below is the video that was created.
Tuesday, October 30, 2012
BUNNY IN THE MOVIE BUSINESS
This little bunny has been trying her movie making skills with family photos and short clips, think they are slowly getting better.
For my second last assignment, my group had to put together and pitch a campaign to Wotif about rebranding their image for a younger audience. For the actual pitch it was my role to complete a entertaining video about who our target audience was and their worst travel experience. This went along with our campaign slogan "Don't be that guy", suggesting that the consumer talk to Wotif to prevent the wrong unforgettable travel experience. Below is the video that was created.
For my second last assignment, my group had to put together and pitch a campaign to Wotif about rebranding their image for a younger audience. For the actual pitch it was my role to complete a entertaining video about who our target audience was and their worst travel experience. This went along with our campaign slogan "Don't be that guy", suggesting that the consumer talk to Wotif to prevent the wrong unforgettable travel experience. Below is the video that was created.
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