WAKE UP SLEEPING BUNNY

This little bunny has been on a plato. No hopping around or eating carrots just taking on step at a time. Fixing little things on the web but nothing fantastic to speak off.

This has now changed. I have just finished a new poster for softball Queensland new Swing into Softball.

It is a pretty simple poster, but everyone in the office loved in. Thought that the way the background was lightened made the players POP and it seemed 3D. The hardest thing of the poster was most likely finding these amazing action pictures. 

SOMETHING SHORT AND SWEET

This bunny is still working at softball so here is a few more designs that I have completed. 

I was asked for two new poster designs. Most of the information was TBA so month was used until I had the information. The first I wanted something to stand out, something that would grab peoples attention and make them want to read more. The second the client ask for bright, colourful and festive. 

I was also asked to design the annual report cover. The only requirement, apart from their logos, name and address, was the display of our three national champion teams. I started with the ball shape for the winning team pictures as a softball. There was faint stitching, to show they were balls but that was deleted as some players lost their faces. The Under 19 Men's team was used as the larger front page as this is their second year in a row winning. Maroon was the main colour because we are QLD.

The last of my new covers was for the masters tournament. Normally they are reserved covers, I believe my last year cover is a few posts down, but I was going for something big and different this year. So I started with players versing each other, the two catchers and the pictures. Then the more I added each facing another it came together. It was going to only be the bottom two triangles but after trying the top two as well it looked amazing. The triangle in the middle shows the softball diamond and the logo. 

As all ways let me know what you think :D

BUNNY AND A NEW LOGO

This bunny as been pretty board. Hopping over to subway working and eating carrots at home. Once a week, when this bunny goes to Softball Queensland to paint pictures a new task appears before her eyes.

There is a new softball development program, that the staff are trying to establish. It still incorporates the tee but for teenagers. The client ask for bright colours, as its for young teenagers, but it will appear on several different colour shirts and was not to blend in.

The first step I took was creating the logo design. Incorporating parts of softball into a logo.

The test name at the time was "Play Ball". The triangle represented the diamond, which softball is played on. The little player on the top is playing on a tee, to demonstrate it is kinda like t-ball and it is an unidentified gender player.

*Note: this is a game much like T-Ball but with softball rules and for older kids. Its to help break down the barrier between T-Ball and slow pitch softball.

The name was then changed to "Swing into Softball". From there lots of different colour combinations were used to get the right selection and the font was changed. When thinking of swing, one imagines Italic or curved font. The softball font was "chalk duster" which is a personal favourite of mine when working on softball media.

Due to the extra characters, from Play Ball to Swing Into Softball, the diamond was extended. The font was changed, as mentioned above, and colours where chosen. I used green for the diamond, like a grass field, and kept an unbiased gender player colour. Keeping the logo professional I only wanted two or three colours but colourfully enough for the client. Therefore the player and the "Softball" text matched in colour. Every attempt had the ball changing colour.

The black in the logo seemed out of place with me. But I could not change it to green, as it looked out of place and there is too much maroon with the ball that colour as well. So the last logo, until the panel review, had the text changed to a middle colour dark green. Its more soft and blends beautifully. 

The size of the ball was the last debate. It was asked to be small so the whole ball is seen. If you think the bigger ball is better let me know would love to get some options. 

So the finishing colours are colourfully but still incorporate the softball feel with the green and maroons.  And the best thing they can go on a range of different colour shirts.

ONE FAMOUS LITTLE BUNNY

What is the aim of it all? This bunny went to uni, completed work experience and now applies for jobs with no result. Does anything come of this or should this bunny join the mars team and fly into space? Hold the phone.

When I entered the office of Softball Queensland, where I am completing work experience, the first thing they said was your are famous. I complete lots of work for various medias and programs but most are just plans, program covers or websites. I am proud of them all but there is just something about having an actual print out in a newspaper of your design.  Well that time as come, this little bunny is famous :D

The post I uploaded a while ago showed my design for the logo of southern cross challenge and the posters. There was a range of sizes and potential media designs I created and very proud to have my top banner and kids zone promo printed.

SOFTBALL QUEENSLAND IS KEEPING THIS BUNNY BUSY

This bunny only goes into Softball Queensland once a week and helps with website updates, and creates banners and program covers. This year there are several softball events, and this bunny is ready for them.

The first event is a massive Softball tournament, that I am now allowed to talk about. The Southern Cross Challenge, with Redlands RSL becoming a naming sponsor, happens at the end of April with teams from around Australia and special teams from the world. Every two years Softball Queensland hosts it.

My task for the past month has been to create a new logo (for 2013), a banner for the website http://www.southerncrosschallenge.com and posters for the Brisbane area. This has taken several attempts with the naming sponsor only being announced. With possible map options and flyers for companies. 

There is also a Kids Zone event during the tournament. The poster below was created with this target market in mind.

BUNNY AND HER FLASH CARDS

A lecture once mentioned that advertisers have a selection of their personal flash cards to describe a feeling or event. So this bunny has starting taking pictures of things around her. Pictures that describe 1000 words.

Below are my first 4 flash cards. Pictures that could be used as campaigns if they were tweaked and put forward to the right product. 

The first a lightening strike in Australia the shape of Australia, showing our crazy weather and sprit.

While travelling in Hawaii I found this hidden oasis. Just looking at it makes one feel in a unknown location, remote, beautiful. 

During a masquerade, this picture was taken. It gives of a "I want to be them" feeling.

It all started with a spark.

BUNNY STARTS NOVEL ENCOUNTERS

This bunny has been thinking about lots of stuff lately. While creating websites for Queensland Softball and for family friends its time one starts to think about the future.  

After some thought putting all of my work under one (unofficial) company name sounded like a good idea. A name that is close to me, one that explains what unique (the future goal) creations I can create. Novel Encounters, was chosen. Below is the current design I am playing around with.

Business Card

A4 Paper / Printing Page

HOP OVER THE WATER TO BRIBE ISLAND

This little bunny recently went over to Bribe Island (off Brisbane) to meet some visiting relatives. Who doesn't like the sun and beach and what goes better than FOOD!!!

We came across this little cafe near the beach who recently became over new management. While there I took these photos which the owners loved and said they would like to use.

THIS BUNNY IS GETTING CREATIVE

This bunny knows to work in the advertising industry one has to be at least some what creative. There are copy writers that create amazing pieces for banner ads and TVCs. But what about the account planners, we speak two languages (creative and business) and have to understand how to make something talk to the consumers.

As you all know, my invisible audience, I have been completing work experience at Softball Queensland. I created the event booklet cover for the masters competition. This took some time making it awesome enough but also towards a older demographic.

Current I am working on website banners. The Softball Queensland has one large site and many micro sites coming off it for extended information. The micro sites include the masters and umpires. Yesterday I uploaded the new banner which I created last week for the main site http://www.qld.softball.org.au And next week the micro ones will go up. Below is a sample of the banners I created but it looks more amazing when on the site blending in with the links and headings.

As always let me know what you think.

BUNNY IN THE MOVIE BUSINESS

This little bunny has been trying her movie making skills with family photos and short clips, think they are slowly getting better.

For my second last assignment, my group had to put together and pitch a campaign to Wotif about rebranding their image for a younger audience. For the actual pitch it was my role to complete a entertaining video about who our target audience was and their worst travel experience. This went along with our campaign slogan "Don't be that guy", suggesting that the consumer talk to Wotif to prevent the wrong unforgettable travel experience. Below is the video that was created.

THEME PARK BUNNY = BRAND ME

While eating a carrot the other day, this little bunny realised that this being a blog about what it takes to get into the field of advertising should include personal work.

I attend QUT and have completed assignments for units with serval real world clients, so I have decided to post some of my more special pieces on here. One unit in particular pushed the idea of Brand Me, and how I had to become the preferred brand against someone else in the advertising industry. This was the assignment that created the need for this blog.

This unit was advertising management where the report was to complete an situation analysis of the industry and the dream market we wish to work for. The current problem within that market, the objectives for Brand Me and the brand promise. My dream market is theme parks, with this report focusing on Village Roadshow Theme Parks, Disney Interactive Studios, and Universal Park & Resorts.

Below is my assignment, would have just attached it but only pictures can be.

PULLS A BUNNY OUT OF A MAGIC HAT

This bunny has been living inside a magic hat for the past three months. Sleeping beside a stack of puzzle pieces, running through piles of paper work and watching fireworks in the sky. Then was suddenly grabbed and pulled out to live in a whole new world, and is now feeling completely lost.

Living in two different worlds gets complicated when both need to be dominate at the same time. One seems to disappear for months and come out the other side empty. Do you give in to the one that pays the bills or the reason you are living, away from home, in Brisbane. Is there even time or me?

My first world is work, more work and stressing about work. I have two jobs at the moment, the first being a Subway Sandwich Artist and the second a Student Ambassador at QUT. For ages I have been getting a small about of shifts, which made it easier to juggle both worlds, but one event each year throws everything upside down..... BRISBANE RIVERIRE. 10 hour shifts, midnight finishes and 2am starts, in a nut shell simply crazy.

Across the universe in a different solar system is my other world. Uni on fridays, group meetings and updates anytime I am available. This is the future I want, and normally can handle. Meetings with lectures and redeveloping the current campaign several times until we come up we a USP that can only be used for that company. I also have work experience every wednesday at Softball Queensland.

But as soon as this month started everything is over. I am back down to a few work shifts and lots of time for uni and quite empty. I dont know if i prefer the months flying or this emptiness.  I have time for my pile of books and tv shows that I have pushed aside.

But now that both worlds have collied and the rubble has settled this bunny apologise, to her invisible audience, for doing an disappearing act, but she is now back.

CROSSWORD FOR A CARROT

This bunny love her puzzles; crosswords, find-a-words, arrow words, anything really. A puzzle that is not really known is nonograms (AKA Hanjie or Griddlers), which are logic puzzles in which the grids have to be colored or left blank according to numbers given at the side of the grid. It often reveals a hidden image, normally surrounding a theme or subject.

I try and complete one each day, going from magical beings to my favourite TV series / movies then to question puzzles, where you don't know the answer until you solve it. Its a personal competition trying to not only compete the puzzle but to get an above average score. I like to be the best. So I have created what this bunny believes is AMAZING. A nonogram that would appear in a print ad with instructions at the bottom of the page, on how to solve it, and to bring in the correct complete puzzle to (for example) any dymocks book store for 25% of your purchase. It would act as a driving tool, a call to action, with results being measured by coupons used. Possible channels could be the well known MX, which many public transport users grab, to read while in transit.

This picture may be too complex for first timers, but really its simple, its only 25x25 and one colour.

HOW ONE BECAME A BUNNY

This bunny loves her NRL, and obtained her nickname by following the South Sydney Rabbitohs. Watching the Rabbits true to their name bouncing on the field and making breaks, with the fans across Australia screaming both in the stands and at the TVs. How fun would creating a NRL campaign be, for the league or even the well known State Of Origin. But first this bunny's origins.

A common question I get asked is why the Rabbitohs? And the history of that is weird, complicated and special. Its known in the Burrow that one doesn't choose to be a Bunny but simply comes to be. They chooses you.  I was born and raised in Cairns, where its sunny 8 months, cyclone season for 4 months and HOT 24/7. And known Cowboy Territory. I was helping my poppy with his first laptop, and the magic of the USB, and my nanny was screaming at the TV behind us at the Cowboy vs Rabbitohs' game. Not knowing much of the NRL game I started going for the Rabbitohs, I dont remember who won that game, but the next day my poppy got me my first South Sydney Rabbitohs shirt. They choose you.

I learnt the game, the players and the atmosphere of the football game. Last friday night was the Broncos vs Rabbitohs game, attending the game with my advertising (95% complete) degree, I saw more than one normally does. Who attends these games??? Who would you have to advertise an NRL campaign to??? The insight I came to was "Sibling Rivalry". Brothers that go for different teams, boyfriends and girlfriends, little kids and whole families.

"Its Back! (short game clip) The game that splits marriages (picture of a couple in wedding attire back to back with their team scarfs, in the middle of the football field) (Clip of those two teams playing). Divides friends (group of friends eyeing each other off, in the middle of the football field) (Clip of those two teams playing). And is the creation of sibling rivalry (two young kids in different full supporter gear with rope holding them off each other, in the middle of the football field) (Clip of those two teams playing). Because we all know winning is everything (slow clip of one team member breaking away to score. At the word everything the crowd goes off and quick clips of a variety of teams scoring and fans screaming"

Its not much but its a TVC that this bunny loves.

BUNNY'S FIRST..... WEBSITE

Ones life is made up of a long list of firsts. This bunny took her first steps, played at her first violin concert, cheered at her first football game, bought her first car and now has uploaded her first Company Website.

I have been completing work experience at the lovely Softball Queensland for over half a year and was given the task to re-design their current Heat and Patriots Website. What a opportunity that is, many people design their own sites and have them on free domains or they have a pile of them saved on their computers but not me, and this was a challenge I was not going to say no to.

In the field of advertising and the fast moving past of this field one has to branch out and learn new skills to be more equip to fight the battles that are coming. This bunny now has website development on her skill set and about to move onto their social media sites. Yes I know every Generation Y child can tell you they know social media and many can maintain a social media site, but it is one thing to say you think you can and another to have the past experience with a company of this size.

If you wish to visit the site it is at http://qldheatandpatriots.com/  and please give me feedback, as that is the only way one can grow.

HOW IT ALL STARTED

There is one print ad or TVC that makes the advertisers of today become advertisers. This little bunny's was in 2006, with Rush's "Just A Little Naughty" campaign. It was developed at De Pasquale by copywriter/art director Grant Johnston, art director Cos Luccitti, producer Ellie Smidt with photographer Andreas Smetana.

From my previous post you know this bunny loves escaping in books and to create a print and bill board ad that allows this is amazing. For this campaign there were twists on three fairy tales: Cinderella, Red Riding Hood and Rapunzel, which all added something naughty. 

I personally love the Cinderella one, it responses to the insight of a little naughty, its classic storey tale but with a boot.

I have my ups and downs with Little Red. She seems to be to front on for the camera, a innocent look over the shoulder would have seemed more like her. I love the tattoo as her little bit of naughty.

Lastly Rapunzel, cutting her hair is against the fairy tale. Its not a little naughty but completely wrong, different colour streaks in her blonde hair would have been a little naughty. 

But what is that saying... actions speak louder than words. Well this little bunny accepts the challenge.

OPENING HER EYES

I close my eyes and imagine hoping through a open green field with grass tickling my nose in search for that perfect carrot, but as soon as i open my eyes I am thrown back into reality, I am going to graduate university at the end of the year and then what?

What a daunting realism I am faced with, but what does one do when they have graduated... move out of thier parents house? Done. Start buying really cool toys? Done. Find a real job? That there lies the problem... How does one little bunny stop sitting there munching on carrots and break into the field of advertising.

I keep circling this ring on my finger that has in-scripted on it "I believe in miracles" but what does that mean? Many understand the worlds but not what they are saying, believe it or not it is not a religionist thing. It simply means that I believe in highly improbable or extraordinary events and being the first from my family to graduate university is such an event.

So step one in finding a job. A famous saying is "live to work not work to live". I studied advertising for this reason, i love it, but if i could join two passions it would be theme parks and movies. I love the opportunity to create a fantasy atmosphere of another time and place, a world that one can get lost in and escape the normalities of day-to-day life. To see all this and advertise it requires someone that experiences these worlds but can also research, analysis, write and present.

This is a blog about me, a small bunny in a field of advertising. It will contain details about my personality, my interests in advertisements and overall a sense of me, which hopefully increase my brand recall among advertising agencies, both internal and external.

I aim not to be overlooked as a safe quite bunny but as a animal that is silent but deadly with secret fangs. One that has fairies soaring above her head and pirates that fight beside her, in a world were a little bunny is opening her eyes and about to take on the field of advertising.