HOW ONE BECAME A BUNNY

This bunny loves her NRL, and obtained her nickname by following the South Sydney Rabbitohs. Watching the Rabbits true to their name bouncing on the field and making breaks, with the fans across Australia screaming both in the stands and at the TVs. How fun would creating a NRL campaign be, for the league or even the well known State Of Origin. But first this bunny's origins.

A common question I get asked is why the Rabbitohs? And the history of that is weird, complicated and special. Its known in the Burrow that one doesn't choose to be a Bunny but simply comes to be. They chooses you.  I was born and raised in Cairns, where its sunny 8 months, cyclone season for 4 months and HOT 24/7. And known Cowboy Territory. I was helping my poppy with his first laptop, and the magic of the USB, and my nanny was screaming at the TV behind us at the Cowboy vs Rabbitohs' game. Not knowing much of the NRL game I started going for the Rabbitohs, I dont remember who won that game, but the next day my poppy got me my first South Sydney Rabbitohs shirt. They choose you.

I learnt the game, the players and the atmosphere of the football game. Last friday night was the Broncos vs Rabbitohs game, attending the game with my advertising (95% complete) degree, I saw more than one normally does. Who attends these games??? Who would you have to advertise an NRL campaign to??? The insight I came to was "Sibling Rivalry". Brothers that go for different teams, boyfriends and girlfriends, little kids and whole families.

"Its Back! (short game clip) The game that splits marriages (picture of a couple in wedding attire back to back with their team scarfs, in the middle of the football field) (Clip of those two teams playing). Divides friends (group of friends eyeing each other off, in the middle of the football field) (Clip of those two teams playing). And is the creation of sibling rivalry (two young kids in different full supporter gear with rope holding them off each other, in the middle of the football field) (Clip of those two teams playing). Because we all know winning is everything (slow clip of one team member breaking away to score. At the word everything the crowd goes off and quick clips of a variety of teams scoring and fans screaming"

Its not much but its a TVC that this bunny loves.

BUNNY'S FIRST..... WEBSITE

Ones life is made up of a long list of firsts. This bunny took her first steps, played at her first violin concert, cheered at her first football game, bought her first car and now has uploaded her first Company Website.

I have been completing work experience at the lovely Softball Queensland for over half a year and was given the task to re-design their current Heat and Patriots Website. What a opportunity that is, many people design their own sites and have them on free domains or they have a pile of them saved on their computers but not me, and this was a challenge I was not going to say no to.

In the field of advertising and the fast moving past of this field one has to branch out and learn new skills to be more equip to fight the battles that are coming. This bunny now has website development on her skill set and about to move onto their social media sites. Yes I know every Generation Y child can tell you they know social media and many can maintain a social media site, but it is one thing to say you think you can and another to have the past experience with a company of this size.

If you wish to visit the site it is at http://qldheatandpatriots.com/  and please give me feedback, as that is the only way one can grow.

HOW IT ALL STARTED

There is one print ad or TVC that makes the advertisers of today become advertisers. This little bunny's was in 2006, with Rush's "Just A Little Naughty" campaign. It was developed at De Pasquale by copywriter/art director Grant Johnston, art director Cos Luccitti, producer Ellie Smidt with photographer Andreas Smetana.

From my previous post you know this bunny loves escaping in books and to create a print and bill board ad that allows this is amazing. For this campaign there were twists on three fairy tales: Cinderella, Red Riding Hood and Rapunzel, which all added something naughty. 

I personally love the Cinderella one, it responses to the insight of a little naughty, its classic storey tale but with a boot.

I have my ups and downs with Little Red. She seems to be to front on for the camera, a innocent look over the shoulder would have seemed more like her. I love the tattoo as her little bit of naughty.

Lastly Rapunzel, cutting her hair is against the fairy tale. Its not a little naughty but completely wrong, different colour streaks in her blonde hair would have been a little naughty. 

But what is that saying... actions speak louder than words. Well this little bunny accepts the challenge.

OPENING HER EYES

I close my eyes and imagine hoping through a open green field with grass tickling my nose in search for that perfect carrot, but as soon as i open my eyes I am thrown back into reality, I am going to graduate university at the end of the year and then what?

What a daunting realism I am faced with, but what does one do when they have graduated... move out of thier parents house? Done. Start buying really cool toys? Done. Find a real job? That there lies the problem... How does one little bunny stop sitting there munching on carrots and break into the field of advertising.

I keep circling this ring on my finger that has in-scripted on it "I believe in miracles" but what does that mean? Many understand the worlds but not what they are saying, believe it or not it is not a religionist thing. It simply means that I believe in highly improbable or extraordinary events and being the first from my family to graduate university is such an event.

So step one in finding a job. A famous saying is "live to work not work to live". I studied advertising for this reason, i love it, but if i could join two passions it would be theme parks and movies. I love the opportunity to create a fantasy atmosphere of another time and place, a world that one can get lost in and escape the normalities of day-to-day life. To see all this and advertise it requires someone that experiences these worlds but can also research, analysis, write and present.

This is a blog about me, a small bunny in a field of advertising. It will contain details about my personality, my interests in advertisements and overall a sense of me, which hopefully increase my brand recall among advertising agencies, both internal and external.

I aim not to be overlooked as a safe quite bunny but as a animal that is silent but deadly with secret fangs. One that has fairies soaring above her head and pirates that fight beside her, in a world were a little bunny is opening her eyes and about to take on the field of advertising.