This bunny as been pretty board. Hopping over to subway working and eating carrots at home. Once a week, when this bunny goes to Softball Queensland to paint pictures a new task appears before her eyes.
There is a new softball development program, that the staff are trying to establish. It still incorporates the tee but for teenagers. The client ask for bright colours, as its for young teenagers, but it will appear on several different colour shirts and was not to blend in.
The first step I took was creating the logo design. Incorporating parts of softball into a logo.
The test name at the time was "Play Ball". The triangle represented the diamond, which softball is played on. The little player on the top is playing on a tee, to demonstrate it is kinda like t-ball and it is an unidentified gender player.
*Note: this is a game much like T-Ball but with softball rules and for older kids. Its to help break down the barrier between T-Ball and slow pitch softball.
The name was then changed to "Swing into Softball". From there lots of different colour combinations were used to get the right selection and the font was changed. When thinking of swing, one imagines Italic or curved font. The softball font was "chalk duster" which is a personal favourite of mine when working on softball media.
Due to the extra characters, from Play Ball to Swing Into Softball, the diamond was extended. The font was changed, as mentioned above, and colours where chosen. I used green for the diamond, like a grass field, and kept an unbiased gender player colour. Keeping the logo professional I only wanted two or three colours but colourfully enough for the client. Therefore the player and the "Softball" text matched in colour. Every attempt had the ball changing colour.
The black in the logo seemed out of place with me. But I could not change it to green, as it looked out of place and there is too much maroon with the ball that colour as well. So the last logo, until the panel review, had the text changed to a middle colour dark green. Its more soft and blends beautifully.
The size of the ball was the last debate. It was asked to be small so the whole ball is seen. If you think the bigger ball is better let me know would love to get some options.
So the finishing colours are colourfully but still incorporate the softball feel with the green and maroons. And the best thing they can go on a range of different colour shirts.
