THIS BUNNY IS GETTING CREATIVE

This bunny knows to work in the advertising industry one has to be at least some what creative. There are copy writers that create amazing pieces for banner ads and TVCs. But what about the account planners, we speak two languages (creative and business) and have to understand how to make something talk to the consumers.

As you all know, my invisible audience, I have been completing work experience at Softball Queensland. I created the event booklet cover for the masters competition. This took some time making it awesome enough but also towards a older demographic.

Current I am working on website banners. The Softball Queensland has one large site and many micro sites coming off it for extended information. The micro sites include the masters and umpires. Yesterday I uploaded the new banner which I created last week for the main site http://www.qld.softball.org.au And next week the micro ones will go up. Below is a sample of the banners I created but it looks more amazing when on the site blending in with the links and headings.

As always let me know what you think.